Building Leverage as an Artist w Jason Reynolds

In this engaging conversation, the hosts explore the multifaceted career of Reds, transitioning from an engineer to an artist manager. They delve into the intricacies of artist management and tour management, highlighting the differences and responsibilities associated with each role. The discussion emphasizes the importance of building a strong team, leveraging relationships, and understanding the business side of the music industry. Reds shares personal experiences and insights, providing valuable knowledge for aspiring professionals in the music field.

They delve into the complexities of navigating record labels, understanding contracts, and the significance of negotiation. The conversation emphasizes the need for artists to build leverage and maintain a balance between their creative and business endeavors. Future plans for market expansion and the importance of nurturing existing fan bases are also highlighted. They discuss the responsibility that comes with creating music and the need for meaningful audience experiences, emphasizing the role of music as a source of upliftment and transformation in people's lives.

00:00 Introduction and Social Experimentation

02:00 The Evolution of Reds: From Engineer to Artist Manager

09:00 Understanding the Roles: Artist Management vs. Tour Management

19:58 The Hierarchy of Artist Management and Touring

23:01 Building a Successful Team and Future Plans

24:28 Evolving in the Music Industry

25:52 Challenges of Independent Touring

27:48 The Importance of Management

30:02 Navigating Record Labels

32:44 Understanding Contracts and Negotiation

35:56 Building Leverage as an Artist

39:06 Balancing Engineering and Management

41:28 Future Plans and Market Expansion

45:30 Navigating the Unknown in Artist Management

48:10 Faith and Confidence in the Journey

51:02 The Healing Power of Music

54:02 The Responsibility of Music Creators

59:58 Creating Meaningful Experiences for Audiences